DRY SKIN THAT'S PRONE TO ATOPIC ECZEMA
Atopy is an abnormal predisposition where the body develops allergic reactions. Atopic dermatitis or atopic eczema is the cutaneous manifestation of atopy. It is a chronic inflammatory skin condition that appears as flare-ups. It is characterised by the appearance of red patches and intense itchiness during the flare-up phase alongside permanent xerosis (dry skin). In eczema-prone skin, the cutaneous barrier is altered due to a reduction in the lipids that ensure cohesion between cells. The result is a loss of water from the skin and increased permeability to allergens and irritants. When these penetrate the epidermis they trigger an inflammatory reaction which causes the symptoms of eczema. Atopic dermatitis usually affects infants and children but can persist into adulthood. Lesions are mainly found on the bulging areas of the face in infants, on the hollows of the knees or elbows in children and on the eyelids in adults. Discover our specially formulated skincare products to soothe your skin and reduce symptoms. 💖
Atopy is an abnormal predisposition where the body develops allergic reactions. Atopic dermatitis or atopic eczema is the cutaneous manifestation of atopy. It is a chronic inflammatory skin condition that appears as flare-ups. It is characterised by the appearance of red patches and intense itchiness during the flare-up phase alongside permanent xerosis (dry skin). In eczema-prone skin, the cutaneous barrier is altered due to a reduction in the lipids that ensure cohesion between cells. The result is a loss of water from the skin and increased permeability to allergens and irritants. When these penetrate the epidermis they trigger an inflammatory reaction which causes the symptoms of eczema. Atopic dermatitis usually affects infants and children but can persist into adulthood. Lesions are mainly found on the bulging areas of the face in infants, on the hollows of the knees or elbows in children and on the eyelids in adults. Discover our specially formulated skincare products to soothe your skin and reduce symptoms. 💖


